An operations CRM for a 40-crew contractor
for Northvale Construction
Replaced six spreadsheets and a shared inbox with a purpose-built CRM that foremen actually log into.
The story
Northvale was losing hours each week reconciling quotes, job schedules, and invoicing across disconnected tools. We designed a CRM around their real workflow: leads, site visits, estimates, crew scheduling, and QuickBooks sync — all in one place, all on mobile. Adoption hit 100% in the first week because the app shaped itself to how the foremen already worked.
“We stopped losing jobs in the cracks. Everything has a home now.”
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